Every word is becoming

Alexander Vaindorf

2006/2 MIN./One screen version / DVD PAL

The video contains personal definitions of wealth collected via survey forms on the web. “Global” submissions - dominant values in western society are visualized as a text subtitles. During entire video its background fades throughout the full colour spectrum, as each colour assigned to each definition and its value. The speed of the video is ten times faster then normal which limits the reading possibility to only a few words at a time, as those becoming keywords.

Using similar mechanisms as in advertisement the video correlates to and expresses our rapid life style, contradicting the ‘actual’ time needed to reflect on ones life and portraying inner thoughts – ‘Instructions on new being’.